Facebook Pixel and Ringostat integration allows to:
Consider calls while working with ads on Facebook
Facebook Pixel is an analytics tool that helps measure the effectiveness of ads and discover people's actions on the site. Due to the integration with Ringostat, Pixel receives data on calls made by users who were driven from Facebook and Instagram ads. They get there as a standard event with the "Contact" category. The more users actions you track, the more accurate is your statistics, and the more likely you are to run successful ads.
Create and combine audiences for more clear targeting considering data on calls
Data on calls will help focus on the most motivated users. After all, a call most often means a warm lead that is close to a purchase. Due to the integration, you can, for example, select a segment from people who visited the site in the last 30 days and also made a call. You can configure retargeting for this audience as these users are already interested in buying. Thus, you can increase the conversion of ads without additional investments.
Form the audience for the look-alike campaign
The look-alike tool allows you to select audiences that are similar in their interests and behavior. The integration will allow creating such audiences based on data about callers. You can show ads to people who are similar in behavior and other parameters to those who usually call you. This allows you to describe a product or service to those who are more likely to be interested in it.
