Yandex.Direct and Ringostat integration allows to:
Automatically transfer data on costs of ad campaigns from Yandex.Direct to Ringostat
Yandex.Direct is an advertising service for placing contextual ads. It includes tools for creation, targeting, and analysis of advertisements. Using integration, you can see costs on paid ads in Yandex as well as calls that it brought, right in Ringostat.
Analyze the success of paid ads
Find out the spending on Yandex.Direct campaigns and how these investments were converted to requests from customers. The information will be shown in the “Analytics” section. This will help to draw conclusions about the cost-effectiveness of investments to a certain ad campaign as well as allocate the budget based on this information.
Customize end-to-end analytics considering data on calls and their cost
Use data on the cost of ad campaigns in Yandex.Direct as one aspect of end-to-end analytics. You can also transfer data on revenue to Ringostat from the CRM system or costs from other advertising accounts. Work in one window and evaluate the cost recovery of your investments in certain ad campaigns.
