Integration of Yandex.Metrica and Ringostat — call tracking, end-to-end analytics, calling and messaging platform

Benefits of integration:

1
Learn about whole interactions of customers with the website up to the call. Determine where your clients came from and what they were interested in.
2
Analyze advertising and other traffic sources to measure how they convert to sales.
3
Leverage Yandex.Metrica to analyze your Yandex.Direct campaigns.

Yandex.Metrica and Ringostat integration allows to:

In terms of analytics.

Analyze advertising and other traffic sources in Yandex.Metrica. Learn how many calls you get from every channel or source. Determine keywords which brought the customer to your website.
Determine the efficiency of ad campaigns considering calls, not only online conversions.
See how different advertising channels have an impact on targeted calls from visitors.

In terms of advertising.

Set up remarketing campaigns by goal, сall or segment website visitors in Yandex.Audience. There you can find potentially new customers who are similar to your callers.
Adjust CPC bids for clicks basing on ad efficiency and considering conversions to calls.
Create strategies to get more calls for less money.

How Yandex.Metrica and Ringostat integration works

Enable integration

Automatically transfer call data from Ringostat

Call analytics is displayed in Yandex.Metrica

How to set up integration

Click Integration — Yandex.Metrica in your Ringostat account.
Log in to Yandex and provide access to Ringostat.
Choose appropriate account of Yandex.Metrica and press a button Save.
The further settings depend on substitution version on your website. That’s why we recommend contacting our support service in chat or support@ringostat.com. We’ll help you finish activation of the integration.

Any questions?

Learn more about integration.