Facebook Pixel and Ringostat integration

Discover how ads work and optimize campaigns.

Benefits of integration:

  • 1
    Getting a full picture of the effectiveness of ads on the social network. Ringostat will complement data on online conversions with information on calls from users.
  • 2
    The opportunity to increase the effectiveness of ads. By knowing users who call most often, you can more clearly set your audiences and optimize campaigns.

Facebook Pixel and Ringostat integration allows to:

Consider calls while working with ads on Facebook

Facebook Pixel is an analytics tool that helps measure the effectiveness of ads and discover people's actions on the site. Due to the integration with Ringostat, Pixel receives data on calls made by users who were driven from Facebook and Instagram ads. They get there as a standard event with the "Contact" category. The more users actions you track, the more accurate is your statistics, and the more likely you are to run successful ads.

Create and combine audiences for more clear targeting considering data on calls

Data on calls will help focus on the most motivated users. After all, a call most often means a warm lead that is close to a purchase. Due to the integration, you can, for example, select a segment from people who visited the site in the last 30 days and also made a call. You can configure retargeting for this audience as these users are already interested in buying. Thus, you can increase the conversion of ads without additional investments.

Form the audience for the look-alike campaign

The look-alike tool allows you to select audiences that are similar in their interests and behavior. The integration will allow creating such audiences based on data about callers. You can show ads to people who are similar in behavior and other parameters to those who usually call you. This allows you to describe a product or service to those who are more likely to be interested in it.

How Facebook Pixel and Ringostat integration works

Set custom JS functions at Ringostat

Save settings

Transfer data on calls to Facebook Pixel

How to set up integration

  • Go to your Ringostat account, Call tracking section — Custom JS functions and click on the "Add function Before the call".
  • Set "Facebook Pixel" as the function name and click on the "Edit code" button.
  • You need to enter the same name as above in the opened window. Copy and paste the script below by changing the default one: (function(data) {fbq('track', 'Contact',{type:'Ringostat Phone call'});});
  • Save everything and in the second window click the button to save the section settings.
  • Go to Facebook, Events Manager — Overview, and set up a new event.
  • In the opened window select "Go to Event Setup Tool".
  • Enter the website URL in the https://site.com/ format and click on "Open Website".
  • While going to the site you will see a pop-up window where you need to select "Track a URL".
  • Select the "Contact" event and confirm the selection. After that, calls from your site will appear on Facebook Pixel.

Any questions?

Learn more about integration.