You will discover ads that are paying off and making you money, but not just leads and clicks.
Track the most important for your business metrics in one easy-to-understand report.
Get a complete picture of the customer journey, from clicking on a specific campaign link to making a purchase.
Sales and revenue brought by marketing activities are the main KPI for marketers. End-to-end analytics allows you to focus on this KPI and conveniently track processes at different stages of the funnel.
You no longer need to monitor several reports from different services and systems every day. View all key metrics in a single interface.
Simply select the metrics you need, and they will appear in the report. There is no need to download different reports and consolidate data in one table.
Track how users move by the funnel: from the first touch to the purchase. Know what happens after a customer leaves a request or makes a call.
End-to-end analytics provides a deep understanding of the cost recovery of advertising campaigns — right down to the keyword.
Build your marketing strategy based on sales and income but not intermediate conversions like requests and calls. Identify and focus on the channels with the highest cost recovery.
End-to-end analytics will automatically drive data on costs from ad accounts. You can also upload it manually, for example, data for SEO and offline advertising.
Manage Google Ads bids directly from the Ringostat interface. Save time and increase the cost recovery of ads.
Ringostat recommends* bids based on a smart algorithm considering sales and conversion forecast. You don't need an analyst to combine disparate data and make conclusions. A couple of clicks and the ad campaign brings more targeted requests. Manage bids right from the end-to-end analytics reports. This is convenient as you can see in one window the performance of keywords and change your bids there.
*Ringostat only recommends how to change bids using the automatic algorithm of work with data and is not responsible for your actions. It's up to you whether to follow the recommendations or not.
The work of a marketer includes a multitude of diverse tasks every day. Search for the best promotion channels, control of contractors, monitor metrics, consolidation of reports, etc.
End-to-end analytics will show all channels that are working and generating revenue, even the most unobvious ones. That's how you'll know which ones to focus on to get more sales with the same budget.
You set up end-to-end analytics just once, without buying additional services and involving tech specialists. Everything that is needed is already included in the feature.
In one report, you will see all spending on ads, cost recovery of investments, cost of a call per each channel. This will give you an understanding of how well the contractors are doing their job and will allow you to react if something goes wrong quickly.
You set up end-to-end analytics on your own. It's easy to do, just a few clicks. You do not need to choose a specialist, create a technical requirement, and take care of the system's smooth operation. All these things are on our side.
End-to-end analytics can help you determine if your campaigns are generating revenue and not just traffic and conversions. You do not need to build monthly reports manually. With end-to-end analytics, you will always have the most crucial data on the performance of your ads.
Once you set up an integration of the CRM, advertising accounts, website, and call tracking in Ringostat, you can be sure of the system's stable work. There is no need to worry that something will break down or not drive, as if you were setting up such a connection manually.
The owner is primarily interested in marketing to work effectively and ads to pay off and make a profit.
You can always see how much was spent on ads, the cost recovery of investments, and profit brought by each channel.
Developing and maintaining custom solutions takes a lot of resources. At the same time, costs cannot always be predicted, and they increase in case of breakdowns.
One report in Google Analytics, the second one in Google Ads, the third one in the call tracking service, the fourth is consolidated in Google Sheets... With end-to-end analytics, everything is much easier — you can see all the data you need in one report.
End-to-end analytics is a professional tool that will allow your marketer to grow professionally by revealing unobvious insights and growth points quickly.
The work of the system must be stable, and technical support specialists respond as quickly as possible.
The accuracy of the data determines how correct and ultimately profitable your decisions will be.
Encryption and backups are the most important things to keep your data safe. Check this link to discover how Ringostat ensures your data safety.
If you do not find the answer to your question, please contact us
End-to-end analytics helps to solve one of the main business tasks — to get more closed deals with the same advertising budget:
— it will show you the cost recovery of investments in each advertising channel, automatically calculates the ROI of ad campaigns up to a keyword;
— it allows you to customize analytics according to the characteristics of your business: set any attribution model, time decay, and weights for different purposes;
— it will give key indicators and metrics in the form of ready-made reports. You don't need to manually create dashboards, collect, and consolidate data from different systems.
You will be able to evaluate the effectiveness of ads considering sales. Understand what to improve and in which direction to move:
1. You can adjust the bids taking into account the ROMI for each channel.
2. Reallocate the budget between different advertising channels in order to get more income, having a lower cost.
3. Create audiences for retargeting or remarketing.
4. Use look-alike audiences to serve ads to users who are similar to those who shop most often.
Yes, if you decide to build end-to-end analytics by yourself. You will need to write technical specifications, agree on the data and metrics that will be displayed, and how they will be counted, think over the logic of integrations, etc.
You also need to be prepared for the fact that the analyst might not drive you the correct data the first time so that the system won't count it correctly. You will have to manually double-check whether all the data was driven correctly and whether the metrics were calculated correctly.
You won't have these issues with Ringostat end-to-end analytics. You connect everything on your own (we will give you a detailed setup manual, and our technical support specialists will promptly answer any of your questions). Moreover, the data is driven automatically.
You set up end-to-end analytics only once, and then the data is driven automatically. The only thing is that if you use advertising systems that Ringostat does not have any integration with (other than Google Ads, Facebook, Instagram), or if you have offline ads launched, you will have to upload the costs for these channels manually. But don't worry, it's easy and can be done in just a couple of clicks.
1. Create a Ringostat account. If you already have one, go directly to the second step;
2. Connect call tracking;
3. In your Ringostat account, activate integrations with the advertising accounts you need: Google Ads, Facebook, Instagram, or import costs manually;
4. Activate the integration with your CRM system;
5. Done! You can check the "End-to-end analytics" report in the Analytics section.
Ringostat has developed its own attribution model — Event-Driven. It allows you to evaluate the contribution of a campaign to the final conversion, depending on the users' actions at each stage of the funnel. After a deal is closed, its amount is distributed among the channels, considering the funnel stage's weight. You can also assign value to certain user actions.
It is also possible to build absolutely any of the classic attribution models if it is more suitable for the specifics of your business.
For sure. The security of your data is our primary responsibility.
We use:
1. SSL data encryption. Ringostat also additionally encrypts data that is transferred between its servers.
2. Backup. Ringostat copies all data on servers so that information can be easily restored if needed.
3. Compliance with GDPR standards — General Data Protection Regulation. Read more about your data safety.
We are sorry, but it also happens :( Send your question to any of the chats on the right, and our specialist will answer it as soon as possible.
