End-to-end analytics (beta)

Understand how effective your marketing and sales

Find out the advertisement that brings revenue

End-to-end analytics allows analyzing the advertising effectiveness by the most reliable metric — revenue. Otherwise, a business has to be oriented on interim conversions. For example, clicks, calls, etc. that don’t always lead to sales. End-to-end analytics unites data on costs from advertising systems and revenue from CRM. It recreates the customer journey as well: from the first glimpse of advertisement to the purchase.

Find out the advertisement that brings revenue
Difference between Ringostat and other same-titled solutions

Difference between Ringostat and other same-titled solutions

  • Event-Driven attribution model. The system divides value between channels based on attribution data. Then Ringostat counts the contribution of each channel to made conversions. Due to the platform flexibility, you can build any classic attribution models or make a custom one.
  • Goals. Transfer interim goals to analytics from your sales funnel. For example, receiving account details, personal meeting.
  • Weight of funnel stages. Give weight to each funnel stage depending on its value for a company’s marketing.
  • Time decay. It is the period when the value of the interaction is slowly getting declined. Concerning the advertisement, the closer to the conversion the more valuable becomes the channel that brought it. Set the time decay that is equal to the deal cycle.

Ringostat advantages over other ways of end-to-end analytics building

  • Data depth. End-to-end analytics provides an understanding of ad campaigns ROI up to the keyword.
  • Connection simplicity. It is enough to install call tracking, as well as enable integration with CRM and ad systems. You bring these instruments together only once.
  • Building without any interference. There is no need to involve a specialist, prepare the technical task, choose tools, agree on metrics that will be used to count the effectiveness.
Ringostat advantages over other ways of end-to-end analytics building
Automate work with data: end-to-end analytics will collect them and count ROI for you

Automate work with data: end-to-end analytics will collect them and count ROI for you

No need to create dashboards or manually consolidate data from different systems — Ringostat will do it automatically. Receive key metrics via reports on the cost recovery of advertisements. End-to-end analytics will automatically bring data after basic settings. All you need to do is make considered decisions based on clear data and ROI. Due to the formula that uses Ringostat if ROI > 0, it is considered as successful.

Work in one window

You don’t switch between different systems using Ringostat end-to-end analytics. Analyze data in the same interface: sessions, calls, number of sales, advertising cost recovery. Receive the automated report with key metrics of marketing effectiveness. Both the cost of advertising, as well as revenue that it brings, are displayed not only in end-to-end analytics but also in other reports.

Work in one window
Save time and budget on support and setup

Save time and budget on support and setup

You set up end-to-end analytics only once using detailed manuals. Everything needed to work is already included in the functionality. No need to waste your time on scripts and modernization of the system to get the required information. You don’t need to buy additional services and remunerate external specialists.

Get the proof that launched advertisement is effective and brings revenue

End-to-end analytics data will help to understand whether ad campaigns bring revenue. It is not only about traffic and conversions. You don’t need to create monthly reports on your own to evaluate marketing effectiveness. Ringostat provides you with the needed information. End-to-end analytics will let you be always equipped with the most important data on advertisement success.

Get the proof that launched advertisement is effective and brings revenue
Be sure in your data protection

Be sure in your data protection

  • SSL Data Encryption. Security certificate ensures the privacy of information that is transferred between the user’s browser and servers. Moreover, data transferred between servers is additionally encrypted by Ringostat.
  • Backup. Ringostat makes copies of all data on servers. That’s why your information is always safe and can be easily recovered if necessary.
  • Сompliance according to GDPR standards (general data protection regulation).
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