Ringostat end-to-end analytics
End-to-end analytics is a method of evaluating the effectiveness of advertising channels based on driven income. Without end-to-end analytics, you don't have a real picture of marketing's cost recovery, and you can only measure its effectiveness by intermediate metrics.
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What tasks Ringostat end-to-end analytics solves ?
Shows the effectiveness of ads
You will discover ads that are paying off and making you money, but not just leads and clicks.
Collects data in the same interface
Track the most important for your business metrics in one easy-to-understand report.
Eliminates blind spots of marketing
Get a complete picture of the customer journey, from clicking on a specific campaign link to making a purchase.
What data end-to-end analytics collects?
Ringostat end-to-end analytics
Shows how each ad channel worked and how much income it brought.
This way, you can measure the effectiveness of an ad based on ROI.
This way, you can measure the effectiveness of an ad based on ROI.
Import of costs on ads
Import of the revenue from the CRM
Statistics of ad channels
The report displays data on all sources, channels, and campaigns for which there was user activity.
Intermediate conversions
You can see the number of sessions, calls, and targeted calls for each advertising channel within the reporting period.
What includes the end-to-end analytics report?
Interactive charts.
Just select the parameters you need, and the chart will be built accordingly.
Just select the parameters you need, and the chart will be built accordingly.
Detailed sources.
Know which ads bring you profit — right down to the keyword.
Know which ads bring you profit — right down to the keyword.
Costs by campaigns.
Track both the total spends on ads and considering each channel.
Track both the total spends on ads and considering each channel.
Intermediate metrics by the funnel.
You can see how traffic is converted into requests.
You can see how traffic is converted into requests.
Won deals.
The number of deals by each channel and the number of won deals.
The number of deals by each channel and the number of won deals.
ROI.
Cost recovery of each channel in percentage.
Cost recovery of each channel in percentage.
What benefits does a marketer get?
Sales and revenue brought by marketing activities are the main KPI for marketers. End-to-end analytics allows you to focus on this KPI and conveniently track processes at different stages of the funnel.
Collect all data on the same interface
You no longer need to monitor several reports from different services and systems every day. View all key metrics in a single interface.
Unite marketing and sales funnels
Track how users move by the funnel: from the first touch to the purchase. Know what happens after a customer leaves a request or makes a call.
Adapt marketing for sales
Build your marketing strategy based on sales and income but not intermediate conversions like requests and calls. Identify and focus on the channels with the highest cost recovery.
Deeply analyze data
End-to-end analytics provides a deep understanding of the cost recovery of advertising campaigns — right down to the keyword.
Instantly get any report
Simply select the metrics you need, and they will appear in the report. There is no need to download different reports and consolidate data in one table.
Consider all costs
End-to-end analytics will automatically drive data on costs from ad accounts. You can also upload it manually, for example, data for SEO and offline advertising.
Promptly manage paid advertising
Manage Google Ads bids directly from the Ringostat interface. Save time and increase the cost recovery of ads.
Ringostat recommends* bids based on a smart algorithm considering sales and conversion forecast. You don't need an analyst to combine disparate data and make conclusions. A couple of clicks and the ad campaign brings more targeted requests. Manage bids right from the end-to-end analytics reports. This is convenient as you can see in one window the performance of keywords and change your bids there.
Ringostat recommends* bids based on a smart algorithm considering sales and conversion forecast. You don't need an analyst to combine disparate data and make conclusions. A couple of clicks and the ad campaign brings more targeted requests. Manage bids right from the end-to-end analytics reports. This is convenient as you can see in one window the performance of keywords and change your bids there.
*Ringostat only recommends how to change bids using the automatic algorithm of work with data and is not responsible for your actions. It's up to you whether to follow the recommendations or not.
Get insights and growth zones
End-to-end analytics will show all channels that are working and generating revenue, even the most unobvious ones. That's how you'll know which ones to focus on to get more sales with the same budget.
Control contractors
In one report, you will see all spending on ads, cost recovery of investments, cost of a call per each channel. This will give you an understanding of how well the contractors are doing their job and will allow you to react if something goes wrong quickly.
Protect your work
End-to-end analytics can help you determine if your campaigns are generating revenue and not just traffic and conversions. You do not need to build monthly reports manually. With end-to-end analytics, you will always have the most crucial data on the performance of your ads.
What are the additional opportunities for marketers?
The work of a marketer includes a multitude of diverse tasks every day. Search for the best promotion channels, control of contractors, monitor metrics, consolidation of reports, etc.
Ringostat end-to-end analytics is developed by marketers and analysts, so it helps to cope with all such tasks much faster and more efficiently.
Ringostat end-to-end analytics is developed by marketers and analysts, so it helps to cope with all such tasks much faster and more efficiently.
Save time and money
You set up end-to-end analytics just once, without buying additional services and involving tech specialists. Everything that is needed is already included in the feature.
Be free from tech specialists
You set up end-to-end analytics on your own. It's easy to do, just a few clicks. You do not need to choose a specialist, create a technical requirement, and take care of the system's smooth operation. All these things are on our side.
Get a stable system
Once you set up an integration of the CRM, advertising accounts, website, and call tracking in Ringostat, you can be sure of the system's stable work. There is no need to worry that something will break down or not drive, as if you were setting up such a connection manually.
Transparence of marketing
You can always see how much was spent on ads, the cost recovery of investments, and profit brought by each channel.
Why is it profitable for a business owner to connect end-to-end analytics?
The owner is primarily interested in marketing to work effectively and ads to pay off and make a profit.
These are the main tasks that end-to-end analytics solves.
These are the main tasks that end-to-end analytics solves.
Save money on marketing
Developing and maintaining custom solutions takes a lot of resources. At the same time, costs cannot always be predicted, and they increase in case of breakdowns.
Online reporting in a single window
One report in Google Analytics, the second one in Google Ads, the third one in the call tracking service, the fourth is consolidated in Google Sheets... With end-to-end analytics, everything is much easier — you can see all the data you need in one report.
Growth of marketers competencies
End-to-end analytics is a professional tool that will allow your marketer to grow professionally by revealing unobvious insights and growth points quickly.
What differs Ringostat
end-to-end analytics from analogs?
"Event-Driven" attribution model
Determine which advertising channels influenced the closing of the deal
Stages of the sales funnel
Set weights for each stage of the funnel depending on its marketing value
Goals
You can set up any goals from your sales funnel that are relevant specifically for your business
Weights and
time decay
Set weights and time decay based on your sales cycle
"Event-Driven" attribution model
Determine which advertising channels influenced the closing of the deal
Stages of the sales funnel
Set weights for each stage of the funnel depending on its marketing value
Goals
Set intermediate goals in the sales funnel and assign a weight to each stage
Weights and
time decay
time decay
For data accuracy, set the time decay based on your sales cycle
What are the attribution models and their types?
The attribution model is the rule by which the conversion value is allocated to separate touches with a brand. Based on the attribution, the analytics system determines how much value to assign to specific channels.
Advantages of the "Event-Driven" attribution model
Event-Driven is the attribution developed by Ringostat that is based on events. It calculates the contribution of each channel to conversion. You can assign value to certain user actions and see advertising channels and their influence on the user's achievement of each stage of the sales funnel.
Flexible settings of the Event-Driven attribution model allow you to adjust it to the specifics of any business and, if necessary, build any of the classic or custom attribution models.
Flexible settings of the Event-Driven attribution model allow you to adjust it to the specifics of any business and, if necessary, build any of the classic or custom attribution models.
Last Click
Time decay
"Event-Driven" attribution model
Last non-direct click
Linear
First click
Funnel stages and goals
Ringostat end-to-end analytics displays all funnel stages that you have in the CRM and stages that can be "measured" online.
You define the stages that correspond to the statuses "in process," "won," "lost," and after that, you can set up a goal for each one. Thus, the goal will get the weight that you assigned.
You define the stages that correspond to the statuses "in process," "won," "lost," and after that, you can set up a goal for each one. Thus, the goal will get the weight that you assigned.
Weights and time decay
You can customize end-to-end analytics according to the specifics of your business — set weights and time decay.
Weights are assigned to each stage based on business value. The weight of each event is estimated according to a scale that is convenient for you.
This is the time that slowly decreases the value of interaction. In the case of advertising, the closer you get to conversion, the more valuable becomes the channel that brought it. The time decay depends on the average cycle of the deal, and it is indicated in days.
Weights are assigned to each stage based on business value. The weight of each event is estimated according to a scale that is convenient for you.
This is the time that slowly decreases the value of interaction. In the case of advertising, the closer you get to conversion, the more valuable becomes the channel that brought it. The time decay depends on the average cycle of the deal, and it is indicated in days.
Predefined attribution models
In Ringostat's end-to-end analytics, you can configure the attribution model manually or use the pre-installed most popular models. Just choose the setting that best suits your business processes and instantly evaluate the effectiveness of each advertising channel.
If you want to see the performance of a campaign based on an another attribution model, you can set it with just a few clicks.
If you want to see the performance of a campaign based on an another attribution model, you can set it with just a few clicks.
What to consider while connecting end-to-end analytics
Support
The work of the system must be stable, and technical support specialists respond as quickly as possible.
Data accuracy
The accuracy of the data determines how correct and ultimately profitable your decisions will be.
Data safety
Encryption and backups are the most important things to keep your data safe. Check this link to discover how Ringostat ensures your data safety.
Client stories
Sergey Dovbeshko
Director at parketpoisk.ua
"Due to Ringostat end-to-end analytics, we see the cost recovery of investments in our ads. We understand what we spend money on, so, accordingly, we do it effectively. We see the cost of each order attraction and stop ads for some categories if they are unprofitable. It is also convenient that call tracking data is immediately transferred to end-to-end analytics — we did not have to connect other services to do so."
Diana Korsun
РРС specialist of Netpeak digital agency
"Campaign optimization should be based on the effectiveness data, and Ringostat end-to-end analytics ensures that this data is complete. It is convenient. You can build a custom report with indicators and parameters that you need and use it as you like. In our case, calls were the main conversion, and with data on conversations, we could determine the popularity of different categories of goods and the demand for them."
"Due to Ringostat end-to-end analytics, we see the cost recovery of investments in our ads. We understand what we spend money on, so, accordingly, we do it effectively. We see the cost of each order attraction and stop ads for some categories if they are unprofitable. It is also convenient that call tracking data is immediately transferred to end-to-end analytics — we did not have to connect other services to do so."
Diana Korsun
РРС specialist of Netpeak digital agency
"Campaign optimization should be based on the effectiveness data, and Ringostat end-to-end analytics ensures that this data is complete. It is convenient. You can build a custom report with indicators and parameters that you need and use it as you like. In our case, calls were the main conversion, and with data on conversations, we could determine the popularity of different categories of goods and the demand for them."
Sergey Dovbeshko
Director at parketpoisk.ua
Our clients
FAQ
1. What tasks can be solved by Ringostat end-to-end analytics?
End-to-end analytics helps to solve one of the main business tasks — to get more closed deals with the same advertising budget:
- — it will show you the cost recovery of investments in each advertising channel, automatically calculates the ROI of ad campaigns up to a keyword;
- — it allows you to customize analytics according to the characteristics of your business: set any attribution model, time decay, and weights for different purposes;
- — it will give key indicators and metrics in the form of ready-made reports. You don't need to manually create dashboards, collect, and consolidate data from different systems.
2. How can I implement end-to-end analytics data?
You will be able to evaluate the effectiveness of ads considering sales. Understand what to improve and in which direction to move:
1. You can adjust the bids taking into account the ROMI for each channel.
2. Reallocate the budget between different advertising channels in order to get more income, having a lower cost.
3. Create audiences for retargeting or remarketing.
4. Use look-alike audiences to serve ads to users who are similar to those who shop most often.
1. You can adjust the bids taking into account the ROMI for each channel.
2. Reallocate the budget between different advertising channels in order to get more income, having a lower cost.
3. Create audiences for retargeting or remarketing.
4. Use look-alike audiences to serve ads to users who are similar to those who shop most often.
3. Do I need to involve a developer to build end-to-end analytics?
Yes, if you decide to build end-to-end analytics by yourself. You will need to write technical specifications, agree on the data and metrics that will be displayed, and how they will be counted, think over the logic of integrations, etc.
You also need to be prepared for the fact that the analyst might not drive you the correct data the first time so that the system won't count it correctly. You will have to manually double-check whether all the data was driven correctly and whether the metrics were calculated correctly.
You won't have these issues with Ringostat end-to-end analytics. You connect everything on your own (we will give you a detailed setup manual, and our technical support specialists will promptly answer any of your questions). Moreover, the data is driven automatically.
You set up end-to-end analytics only once, and then the data is driven automatically. The only thing is that if you use advertising systems that Ringostat does not have any integration with (other than Google Ads, Facebook, Instagram, and Yandex.Direct), or if you have offline ads launched, you will have to upload the costs for these channels manually. But don't worry, it's easy and can be done in just a couple of clicks.
You also need to be prepared for the fact that the analyst might not drive you the correct data the first time so that the system won't count it correctly. You will have to manually double-check whether all the data was driven correctly and whether the metrics were calculated correctly.
You won't have these issues with Ringostat end-to-end analytics. You connect everything on your own (we will give you a detailed setup manual, and our technical support specialists will promptly answer any of your questions). Moreover, the data is driven automatically.
You set up end-to-end analytics only once, and then the data is driven automatically. The only thing is that if you use advertising systems that Ringostat does not have any integration with (other than Google Ads, Facebook, Instagram, and Yandex.Direct), or if you have offline ads launched, you will have to upload the costs for these channels manually. But don't worry, it's easy and can be done in just a couple of clicks.
4. How to connect Ringostat end-to-end analytics?
1. Create a Ringostat account. If you already have one, go directly to the second step;
2. Connect call tracking;
3. In your Ringostat account, activate integrations with the advertising accounts you need: Google Ads, Yandex.Direct, Facebook, Instagram, or import costs manually;
4. Activate the integration with your CRM system;
5. Done! You can check the "End-to-end analytics" report in the Analytics section.
2. Connect call tracking;
3. In your Ringostat account, activate integrations with the advertising accounts you need: Google Ads, Yandex.Direct, Facebook, Instagram, or import costs manually;
4. Activate the integration with your CRM system;
5. Done! You can check the "End-to-end analytics" report in the Analytics section.
5. What attribution model can Ringostat end-to-end analytics use?
Ringostat has developed its own attribution model — Event-Driven. It allows you to evaluate the contribution of a campaign to the final conversion, depending on the users' actions at each stage of the funnel. After a deal is closed, its amount is distributed among the channels, considering the funnel stage's weight. You can also assign value to certain user actions.
It is also possible to build absolutely any of the classic attribution models if it is more suitable for the specifics of your business.
It is also possible to build absolutely any of the classic attribution models if it is more suitable for the specifics of your business.
6. Can I be sure of the data security?
For sure. The security of your data is our primary responsibility.
We use:
1. SSL data encryption. Ringostat also additionally encrypts data that is transferred between its servers.
2. Backup. Ringostat copies all data on servers so that information can be easily restored if needed.
3. Compliance with GDPR standards — General Data Protection Regulation. Read more about your data safety.
We use:
1. SSL data encryption. Ringostat also additionally encrypts data that is transferred between its servers.
2. Backup. Ringostat copies all data on servers so that information can be easily restored if needed.
3. Compliance with GDPR standards — General Data Protection Regulation. Read more about your data safety.
8. There was no answer to my question :(
We are sorry, but it also happens :( Send your question to any of the chats on the right, and our specialist will answer it as soon as possible.
* The price is for a one-time license purchase for 360 days. While paying for a shorter period, the price must be recalculated and it will differ from the previous one. The final cost of the license will depend on the custom settings of the project.
