Call tracking

Optimize advertising investments with the help of call analytics

What is call tracking?

15-100% of sales happen over the phone. Web analytics systems don’t track advertising sources of calls. That’s why call tracking is so essential. It substitutes phone numbers and determines where the callers are coming from. Thanks to this, you can understand which advertising performs well and which one doesn't.

What is call tracking?
Track all calls using 3 kinds of call tracking

Track all calls using 3 kinds of call tracking

  • In static call tracking, a number is assigned to a certain visitor source. This kind is suitable for offline advertising.
  • Dynamic call tracking displays different phone numbers for each site visitor. It’s often used to track online advertising. After the call the data about an ad source and user’s behavior transfers to our system.
  • Combined call tracking allows for using both, dynamic and static methods. It’s applied for online and offline advertising. Also, it is useful if you need to receive detailed information about a limited number of traffic sources.

Determine the advertising effectiveness

Ringostat reports show ad source, campaign and even keyword which generate calls from customers. Thus, you can understand how your advertising works. Analyze all phone calls in clear custom reports with 32 parameters. If you need to activate new phone numbers for tracking, we’ll do it within one business day.

Determine the advertising effectiveness
Optimize advertising campaigns

Optimize advertising campaigns

By understanding of which advertising brings in calls, you can:

  • Find out and enable campaigns which don’t generate calls and sales.
  • Learn about regions where the most customers are calling from.
  • Listen to call recordings to understand if your campaigns bring in the target audience. Also, in this way you can determine the needs of your customers.
  • Exclude inefficient expensive keywords and raise bids for keywords leading to target calls.

Substitute the geolocation

Site visitors prefer to call via their local numbers. Ringostat provides the opportunity to show visitors the local phone numbers based on their IP address. As a result:

  • Customer loyalty will be increased.
  • Visitors will be more likely to call.
  • The website will become more user-friendly.

Substitute the geolocation
The accuracy is over all

The accuracy is over all

  • When the website visitors exceed the phone numbers for substitution, they see the "Call me" button. The similar button is shown for site visitors on mobile phones. Thus, you make the user experience better and save the data accuracy.
  • Monitoring of the amount of phone numbers. Ringostat constantly compares traffic volume with the amount of reserved phone numbers for substitution. Thanks to this, our service recommends the optimal amount of phone numbers for each tracking pool.

Dynamic number pools

It’s possible to allocate a pool of tracking numbers to each traffic source. This option is required while some channels bring more traffic than others. Let’s assume organic search generates more customers than you have phone numbers in the pool. In this case, the statistics for other channels remains accurate, because every channel has its own tracking pool.

Dynamic number pools
Use multi-channel funnels report

Use multi-channel funnels report

This report shows the journeys that lead customers to calls. Learn about which sequences of advertising channels bring visitors to the website and generate calls. You can filter out data by 32 parameters. The multi-channel funnels report allows you to apply filters created in the call log and vice versa.

Reports

  • The report on call distribution is organized by weekdays and time of day. Thanks to this, you can optimize advertising during peak hours.
  • You can segment phone calls by categories or values. For example, “sale”, “consultation” or “mistake”. After phone call sales manager can manually or semiautomatically choose a category for each call.
  • Metrics of call uniqueness. Analyze calls in consideration of their status: target, unique, first unique etc. It helps determine advertising effectiveness more precisely.

Reports