Optimize advertising investments with the help of call analytics
15-100% of sales happen over the phone. Web analytics systems don’t track advertising sources of calls. That’s why call tracking is so essential. It substitutes phone numbers and determines where the callers are coming from. Thanks to this, you can understand which advertising performs well and which one doesn't.
Ringostat reports show ad source, campaign and even keyword which generate calls from customers. Thus, you can understand how your advertisement works. Analyze all phone calls via clear custom reports with 32 parameters. If you need to activate new phone numbers for tracking, we’ll do it within one business day.
By understanding which advertising brings in calls, you can:
Site visitors prefer to call via their local numbers. Ringostat provides the opportunity to show visitors the local phone numbers based on their IP address. As a result:
It’s possible to allocate a pool of tracking numbers to each traffic source. This option is required while some channels bring more traffic than others. Let’s assume organic search generates more customers than you have phone numbers in the pool. In this case, the statistics for other channels remain accurate because every channel has its own tracking pool.
This report shows the journeys that lead customers to calls. Learn about which sequences of advertising channels bring visitors to the website and generate calls. You can filter out data by 32 parameters. The multi-channel funnels report allows you to apply filters created in the call log and vice versa.