Call tracking is a technology that defines the advertising source of the call. Due to call tracking, the marketer knows exactly the effectiveness of a particular campaign and correctly allocates the advertising budget.
Calls turn into sales five times more often. Ringostat call tracking shows you exactly where those calls come from, so you can focus your budget on the ads that truly pay off.
Ringostat Call tracking shows the exact source of each call — from the advertising campaign down to the specific keyword. Gain a complete view of your marketing effectiveness and invest your budget only in what truly drives results.
In just a few days, you’ll see which ads are driving your customers to call.
Use different types of call tracking to gather comprehensive call statistics from all advertising channels — online, offline, marketplaces, and more.
Outdoor advertising
Advertising on television and radio
Flyer advertising
Advertising in print publications
Contextual advertising
Banner/Display advertising
Social media advertising
Advertising in Google Shopping
Utilize call tracking to increase the conversion of phone inquiries and close more deals with the same advertising budget.
Calls are instantly directed to the right specialist depending on what the visitor viewed on the website. A call from a product category page goes straight to the responsible manager.
This boosts conversions: no transfers between departments, the client speaks to an expert right away, and the manager already knows the context.
Website visitors see phone numbers with familiar local codes depending on their city or country. This removes barriers — clients are more likely to call a number that feels “their own,” without doubts about tariffs or trust issues.
Especially effective for regional customers and international markets.
You instantly see the advertising source, listen to call recordings, and check whether the call was targeted. This helps evaluate channel efficiency and manager performance.
Ringostat AI adds transcripts, summaries, and conversation scoring — all right inside your CRM.
It is impossible to make the right decisions based on incorrect data. Therefore, one of the key tasks of call tracking is to maintain the highest accuracy of statistics.
A separate pool of numbers is assigned to each advertising channel. This ensures that even a sudden spike in traffic on one channel won’t distort the statistics of the others.
Ringostat automatically tracks traffic volumes and suggests how many numbers each pool needs. This guarantees the most accurate statistics.
Allows you to hide the phone number and display it only to the most interested users. This way, even with sudden traffic spikes, you get accurate statistics and save on the number of tracking numbers needed. Conversion does not decrease — proven by case studies.
Receive clear reports on the effectiveness of your calls and advertising, and manage marketing based on real data. Eliminate guesswork with complete insights for budget optimization and sales growth.
Ringostat automatically segments calls into main categories. You can also customize call categories and tag them manually or in a semi-automatic mode.
Track the metrics that matter to you with Ringostat — whether through standard reports or custom ones based on your own parameters. Keep the full history of inquiries at hand, complete with detailed information about each one:
All client call recordings in one convenient place. Access detailed information about each call, use flexible filters, and listen instantly — for better control, analytics, and improved sales team performance.
Get comprehensive data to clearly identify which advertising truly works — instead of wasting budget and sales team resources.
Discuss your tasks with an expert
Connect call tracking and select phone numbers
Customize easily to meet your goals
Get results!
What results do our clients achieve after connecting Ringostat call tracking
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You need to answer two simple questions: do you launch paid ads and whether your customers call the company? If both answers are "Yes", then call tracking is definitely needed. Even if only 1% of users call you, they may be the most paying customers with the highest average check. Call tracking will show you the campaigns and keywords that brought them, so that you can further focus on this particular ad and scale its effect.
In general, all call tracking systems are required for the same task — they track advertising sources of calls. The only difference is how well they do it: how accurate and diverse data they provide, what additional capabilities they offer, and how deeply they can dive into analytics.
Here are some peculiarities of Ringostat:
No. Ringostat has a two weeks trial. During this time, you can use the service for free. This period is enough to test the capabilities of the service and even get the first results. Thus, you pay for Ringostat only when you make sure that it suits you and your business.
Ringostat itself is quite a powerful product. But integrations with other systems and services make it even stronger. It's like when you have the latest model of a smartphone, for sure, it's cool, but installed apps open up new possibilities for you.
For example, flexible integration with CRM systems allows you to automate the manual actions of sales reps — deals, contacts, and tasks will be created automatically by the fact of a call. Integration with the CRM and advertising accounts — instantly compare spendings on a particular ad channel and the profit that it brought due to the reports of end-to-end analytics. Moreover, if you have these integrations configured, you can manage bids for paid advertising without leaving your Ringostat account.
Now Ringostat has more than 30 ready-made integrations, created by our specialists, with the most popular CRM systems, analytics systems, advertising accounts, CMS, and other systems. You can read more about them in the "Integrations" section. You can also create more than a hundred integrations yourself in a few clicks, by using special connectors, or you can use the API and webhooks.
The purpose of call tracking is to identify which advertisements are generating phone calls from potential customers interested in making a purchase. Ringostat’s call tracking can determine with 97% accuracy the advertising source, campaign, or keyword that led to a phone call.
Call tracking software features:
There are two types of call tracking that differ in their operating principles.
Contact Ringostat experts for consultation and assistance with installing the phone number substitution code on your website. Note that the first two weeks of using the Ringostat call tracking service are free. The trial period allows you to assess the technology's effectiveness for your business.
Ringostat Call Tracking integrates effortlessly with numerous CRM systems. This means your call data will automatically sync with your CRM, building a complete communication history for each customer.
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Request an online presentation of Ringostat products or ask our specialist a question.
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