Ringostat Callback

Callback or a callback form is a website widget that connects a customer with a sales rep of your company in 30 seconds. The callback widget fully matches with your site design and appears at the appropriate time, inviting the visitor to make a call.
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Callback Widżet Ringostat

What business tasks does the callback widget solve?

Increases the number of requests

Callback motivates your site visitors to communicate with the company and increases the number of requests by an average of 48%, which is proven by our clients' study cases.

Increases customer loyalty

You instantly wow a customer and create trust in the company as you promised to call back in 30 seconds, and you did it.

Speeds up the processing of requests

Sales reps do not need to waste time processing requests via the form and call back each customer — in this case, the connection is automatic.

How does the callback widget work?

The customer visits the company's website

He has questions about the characteristics of the product, price, delivery terms, etc.

He enters the phone number in the widget

The form doesn't disturb the user as it appears at the appropriate time, offering to order a call.

30 seconds later, he talks to the sales manager

And he immediately finds out the answers to his questions, and in many cases, makes an order.

Callback opportunities for work with calls

Calls via callback are the ones made by users interested in purchasing. Ringostat feature allows you to manage these calls and keep everything under control flexibly.

Recording and listening to calls

All calls made via the callback widget are recorded in the Ringostat system. You can listen to them at any time to control how sales reps process requests.

Configuring logic of the call

You customize the logic of the callback work. In other words, whether you need to immediately call the sales rep and then after he picks up the phone, call the customer, or do this vice versa.

Calls tagging

Ringostat automatically segments calls into basic categories. You can also customize your call categories and tag them manually.

Voice notification of the sales rep

Set up a special voice notification to alert a sales rep that a call is made via the callback.

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Callback opportunities for a business

The callback widget works for business as it allows converting a larger percentage of traffic into real customers.

Configuration of the display time

You set the time for displaying the widget on your site. For example, to show it only on business hours. This way the customer will not wait in vain for a call from a sales rep who is not working at the moment.

Reports on calls via callback

Analyze statistics on calls made via callback using the call log or a special report. You will see both the general picture of calls and the advertising channels that brought these requests.

Integration with the CRM

Customize the integration of the callback widget with your CRM system. Thus, you can send information on calls made via the widget to the CRM.

Sending UTM marks on calls

Send UTM marks on calls made via callback to your CRM system, so you will know the channel, campaign, and keyword that lead to deals.

Customize the appearance of your form

The appearance of the callback form can be flexibly adapted to the design of your site. In just a few clicks, you can completely customize your form.

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Edit the callback order form

Choose the style, size, location of the callback form, and add custom text.

Change the callback widget icon

Choose the style, shape, size, location, and color of the icon.

Choose ready-made design

Choose one of 15 ready-made options for the appearance of the form and button developed by our designers.

Protection from the SPAM calls


Unlike the usual CAPTCHA, this one does not require the user to select all traffic lights or fire hydrants on the photo. The system itself assigns a rating to the user from 0 to 1, based on his previous actions on the site. Based on that, it decides whether to allow or deny the call.

Blacklist of phone numbers

You can add to the blacklist numbers that make not relevant requests, for example, if someone is trying to sell you something, prank you, etc. Before blocking a number, you can check how many times and what kind of calls you have received from it.

Callback order confirmation

Enable this feature to make sure that the user really ordered a callback and did not enter someone else's number into the form.

delayed callback

The delayed callback is a feature that allows ordering a call for a specific time

Let your customers choose the time for a call from the company. After all, not all of your users can talk here and now. For example, the person can be on the road or at work.

Using the Ringostat delayed callback, your customers can choose the time for the manager to call them back. To do so, they will need to simply select the date and time from the drop-down list. When there is the right date and time, Ringostat will automatically dial the employee and connect him with the customer.

callback form

Ordering a callback form after a specific event made on the site

You can configure that a callback form will appear when you click on any button on the site. For example, websites often put a form to order a consultation or ask a sales rep a question.

In this case, the callback can be triggered immediately after the customer has filled out the form and pressed the "Submit" button.

Connect any integration you want

Ringostat integrates with CRM, messengers, analytics systems etc.
All integrations

Test the callback widget for 14 days for free

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Phone system and Phone numbers


Cloud Phone System

Connect business telephony. Ringostat will provide the company with a connection in one day. Telephony flexibly configures for a specific business.

  • Notifications on missed calls

  • Call forwarding schemes

  • Voice menu and mail

  • Calls processing scenarios


Phone numbers

Choose and connect numbers. You can connect to Ringostat any numbers that are familiar and suitable for your business:

  • phone numbers

  • any numbers in the SIP format

  • numbers of any cities and regions

  • toll free numbers

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Do you have any questions? Take a look below

If you do not find the answer to your question, please contact us

Why should I install a callback widget on my site?

First of all, the callback widget is needed for the convenience of users. They don't have to search for your company's phone number on the site and pay for a call if they want to ask a question. The callback allows contacting you much easier and faster. From a business perspective, the callback can significantly increase conversion and persuade even the most hesitant users to contact you.

The callback advantages for the company:

1. It increases the number of requests from 10 to 50%. This is proven by our own case studies. Here is an example of how a company that manufactures reinforced plastic windows began to receive 48% more calls due to the callback widget.
2. Callback becomes an additional channel of communication with the most interested site visitors. According to statistics, from 9 to 10 cases, the call is ordered by warm leads.
3. It motivates users who would not dare to be the first one to call.
4. Callback reduces the bounce rate. If the buyer is confused about something, he will order a call rather than leave the site.
5. The widget gives the visitor a wow effect from an instant call and increases loyalty to your company. Especially if you promise that the sales rep will contact the customer within a short time, this proves that your company keeps its word and provides the right customer service. You promised to call back in 30 seconds and you did it.
6. It is an additional statistics tool. This is especially true for the callback form provided by call tracking services. In this case, you will be able to track the advertising source that brought the customer who ordered the callback. Thus, you can make a conclusion about the effectiveness of specific advertising channels.
7. Callback helps to persuade users to make a purchase if they decided to do it "later". Without a callback form, they most likely won't order the call but only bookmark your site and forget about it.

What do I need to connect and configure Ringostat callback?

To connect the callback widget, you need to register in Ringostat, then get and install a special script on the site (our technical support specialists can do this). After that, completely customize the widget in your Ringostat account:

- set the appearance;
- conditions and time of display;
- dialing logic (who is the first one to be called, a sales rep or a customer);
- the phone number for calls via callback;
- security settings (spam protection, list of blocked numbers, etc.)

Please note that you will need a multichannel SIP number to use the callback widget. You can rent it from us or connect your own if you already use cloud telephony, and you already have such a number.

How does the callback widget work?

The scheme of the callback work is quite simple:

1. The widget displays on the site only during business hours — you set the needed time in the settings; by clicking on the widget button or after a certain time spent on the site (you can also set these conditions in the settings), the user sees a callback form with a field for entering a number and an offer to call back in 30 seconds;

2. The user enters his number and clicks on the "Waiting for a call" button;

3. depending on the settings that you have specified, the system first calls the sales rep or customer, and after connecting the first one, it makes a call back;

4. 30 seconds after, the customer who ordered a call back is already talking to the sales rep.

Is it possible to configure a callback for forms on social networks?

Yes, the automatic callback can be configured for any links, buttons, and forms, including social network forms. You can read more about this in the article on our blog. Or contact our technical support specialists and they will help you set up everything.

Is it possible to disable callback on some website pages?

Yes, you can disable the display of the widget or auto-display of the callback form on the pages that you select. Contact our technical support to do so.

What if a customer requests a callback, and the sales rep is busy, or his workday is over?

Callback uses multichannel numbers for its work. It means that any of the sales reps who are free at the moment can answer the call. You can avoid a situation when a customer ordered a call after hours and waited in vain for a sales rep whose workday is already over. Simply set the time for displaying the widget by specifying your company's working hours in the settings.

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