Possibility to see data on the cost of calls at Ringostat reports.
Understanding how the paid ads are converted to calls as well as their status. E.g.: target/non-target calls.
End-to-end analytics creation in Ringostat reports.
Google Ads and Ringostat integration allows to:
Automatically transfer data on cost from Google Ads to Ringostat
Google Ads is an online advertising platform. It includes tools for creation, targeting, and analysis of paid ads. Due to the integration, you can see the cost of paid ads right in Ringostat “Analytics” section.
Analyze the contextual advertising efficacy
Track how much was spent on Google Ads campaigns and how this investment was converted to customers’ calls. All data will be displayed in the “Analytics” section. This will help to assess different ad campaigns cost and allocate the budget based on this information.
Create end-to-end analytics considering data on calls and their cost
Use data on investment in Google Ads as an element of end-to-end analytics. Optionally, you can also transfer to Ringostat data on profit from CRM or the cost of advertisement placed on Facebook. This will help you to assess in one window the work of each cent invested in the promotion.
How Google Ads and Ringostat integration works
Turn on the integration
Automatically send costs to Ringostat
Google Ads data is shown in Ringostat
How to set up integration
Open the Integration section in Ringostat account and find Google Ads Beta category.
Click on the switch “Enable integration”, a window with Google will open asking for permission to access data.
Choose the appropriate profile and accept Google Ads data access agreement.
In the integration Settings section, choose the needed Google Ads account in the drop-down list to import costs, then press the “Save” button.
Two new columns “Cost” and “CPPC” (cost per proper call) — the cost to proper calls ratio will appear in the Analytics section reports after the successful integration.