Find out the cost recovery of advertisements in one of the most popular apps.
Benefits of integration:
Receive data on the cost of advertising right in the Ringostat interface.
Understanding how the paid ads are converted to calls as well as their status. E.g.: target/non-target calls.
Opportunity to create end-to-end analytics in Ringostat.
Instagram and Ringostat integration allows to:
Transfer data on cost from the social network to Ringostat
Instagram is the most popular social network for sharing photos and videos. It also includes opportunities for online promotion. The launch of Instagram ad campaigns takes place in Facebook Ads Manager. The integration will allow you to analyze right in call tracking interface the cost that you have spent on advertising on Instagram. Data is shown in the Analytics section classified by different campaigns.
Understand how the advertising in the social network is converted to calls
Analyze the cost-effectiveness of investments in different advertisements on Instagram. Due to the integration, the number of calls that were brought from each ad campaign in the social network is shown in Ringostat. Moreover, calls from relevant customers who have made a targeted call are also presented there.
Understand the cost-effectiveness of advertising investments using end-to-end analytics
Data on the investments to Instagram advertisements can form the basis of end-to-end analytics. This will help you to see the ad campaign cost recovery and invest the budget only in the effective promotions.
How Instagram and Ringostat integration works
Turn on the integration
Automatically send costs to Ringostat
Instagram data is shown in Ringostat
How to set up integration
Open the Integration section in Ringostat account and choose Facebook Beta.
Click on the “Enable integration”, a window with Facebook confirmation will open then. Allow the app to access the data.
Choose the profile to import the advertising cost and press “Save”.
Two new columns “Cost” and “CPPC” — the cost to the proper call ratio will appear in the Analytics section reports after the successful integration.
Data updates once a day that’s why data on costs will appear in the Analytics section the next day.